Yevgeniy Golota
Senior Analytical Consultant
Yevgeniy Golota is an experienced analytical consultant with 8+ years in analytical roles in Google Russia and UAE and 10+ years in digital. Proven expertise in data-driven decision-making, client relationship management, and cross-functional collaboration. Adept at leveraging data analysis to drive revenue growth and develop innovative tools for industry-leading companies.
In his role, Yevgeniy provided analytics support for Google Search and YouTube marketing initiatives. His work contributed to the creation of insightful industry reports and high-profile projects such as Google's 'Year in Search' videos (2017-2019). Additionally, he supported Large Customer Sales (LCS) teams in industries such as FMCG, Pharma, Automotive, and Tech, working with major clients like Procter & Gamble, LVMH, and VW Group. His analytics tools enabled clients to increase YouTube's share in their media plans from 0-3% in 2016 to as much as 30-50% by 2020. Yevgeniy developed an internal analytics tool through Google's 20% project initiative. This tool optimized advertising budget allocation and was awarded as the most effective analytics solution in 2018. It later served as the foundation for Google Ads Performance Planner - globally recognized product. Yevgeniy's expertise extended to public speaking and thought leadership. He presented at key conferences, including Think@Pharma, eTarget: Medicine, Think Auto, and YouTube VideoPeople, and authored research published on platforms like ThinkWithGoogle and in national outlets such as Izvestia and Autostat. In 2020, Yevgeniy transitioned to gaming clients, managing portfolios exceeding $80M quarterly. Promoted to Senior Analytical Consultant, he moved to Google's Dubai office in 2022, growing the portfolio to over $100M quarterly. He organized key industry events and produced benchmark research in gaming analytics. Yevgeniy left Google in May 2024 to focus on building impactful projects in his hometown, Astana, Kazakhstan. Yevgeniy is an expert in Astana Hub, the biggest IT hub in Kazakhstan
In his role, Yevgeniy provided analytics support for Google Search and YouTube marketing initiatives. His work contributed to the creation of insightful industry reports and high-profile projects such as Google's 'Year in Search' videos (2017-2019). Additionally, he supported Large Customer Sales (LCS) teams in industries such as FMCG, Pharma, Automotive, and Tech, working with major clients like Procter & Gamble, LVMH, and VW Group. His analytics tools enabled clients to increase YouTube's share in their media plans from 0-3% in 2016 to as much as 30-50% by 2020. Yevgeniy developed an internal analytics tool through Google's 20% project initiative. This tool optimized advertising budget allocation and was awarded as the most effective analytics solution in 2018. It later served as the foundation for Google Ads Performance Planner - globally recognized product. Yevgeniy's expertise extended to public speaking and thought leadership. He presented at key conferences, including Think@Pharma, eTarget: Medicine, Think Auto, and YouTube VideoPeople, and authored research published on platforms like ThinkWithGoogle and in national outlets such as Izvestia and Autostat. In 2020, Yevgeniy transitioned to gaming clients, managing portfolios exceeding $80M quarterly. Promoted to Senior Analytical Consultant, he moved to Google's Dubai office in 2022, growing the portfolio to over $100M quarterly. He organized key industry events and produced benchmark research in gaming analytics. Yevgeniy left Google in May 2024 to focus on building impactful projects in his hometown, Astana, Kazakhstan. Yevgeniy is an expert in Astana Hub, the biggest IT hub in Kazakhstan